I work for an organization in DC called Bureaucrash, which advocates increasing individual freedom by decreasing the scope of government. We’re basically an activist organization, and my main job (apart from participating in activist activities) is to design and print t-shirts. The fonts, naturally, are an important part of getting our messages across. For example, we have one shirt with the Tiananmen Square guy with a tank in front of him that simply says “Stop Statism.” The font for this shirt is a bold, all caps type, sending a strong message to people to actively resist the pulls of an invasive state.
Another of our shirts is a white on red “Enjoy Capitalism” design which, as you might have guessed, is a spin-off of the Coca-Cola logo. The font which Coca-Cola originally chose for their design has developed into sort of a trademark of their company, so that when people see that font, they automatically think “Hey, that’s Coca-Cola.” Thus, our “Enjoy Capitalism” shirt may, on first glance, simply look like a Coke shirt, but for those who slow down to read it, it conveys an undercover message.
A third shirt is branded with our “Fascism is for Commies” meme, and this one is a bold, all caps, stencil-like text. It has kind of a raw, unfinished look to it, which seems to jive with an activist mindset of using whatever you’ve got around to get the message across, be that a stencil, a pencil, or what have you.
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